Privacy and Cookie Statement

Privacy and Cookie Statement


This Privacy and Cookie Statement has been compiled for the website A&A Music B.V. (hereinafter referred to as "Minus Is More Store", "we" or "us"). When using our website, your data may be processed by us (and third parties). This may include personal data. The Masters of Hardcore Store intends to apply all due care with regard to your personal data. We therefore ensure that the processing takes place in an accurate and safe manner. This privacy and cookie statement explains to you what data is collected, what the data is used for and how it is handled by us.


Minus Is More Store advises you to carefully read this privacy and cookie statement. Please note that this privacy and cookie statement can be updated on a regular basis, for example when new functionalities are added to the website.

General principles

Handling your data in a safe and accurate manner is essential to Minus Is More Store. Minus Is More Storetherefore usesa number of core values:

  • Clearly laying down our purposesbefore we process your personal data, through this privacy and cookie statement;
  • Storing as few personal data as possibleand only the data needed for our purposes.
  • Explicitly requesting permissionfor the processing of your personal data, should permission be required.
  • Taking the necessary security measuresto protect your personal information. We moreover impose these obligations on parties that process personal data for us.
  • Respecting your rights, such as the right to access, adjust or delete your personal data processed by us.

This privacy and cookie statement tells you how Minus Is More Store puts these core values into practice. If you have any questions after reading this privacy and cookie statement, please feel free to contact us using the contact details provided at the bottom of the statement.

Processing your personal data

When using our website, you may leave some of your personal data with us. The personal data provided depends on the functionalities or services being used. We may use your data for the following purposes:

  • Sending our newsletter, if you have subscribed to it;
  • Getting into contact with you, if you have requested contact;
  • Enabling and handling a merchandise order;
  • Providing the ability to create and memorize a wishlist;
  • Providing an account for our website(s);
  • Building customer profiles;
  • Conducting a spam check (reCAPTCHA);
  • Placing cookies;
  • Providing social media buttons.

Below we explain to you for each purpose which we process data for, which personal data we process from you, what this personal data is used for and how long we retain it.





When signing up for our newsletter, we store your e-mail address so that we can send you the newsletter. We also record the moment you subscribe to the newsletter to be able to explain that you have voluntarily subscribed and that we have not obtained your data in an unlawful manner. You can unsubscribe at any time. Every newsletter contains an unsubscribe link. In addition, we collect the necessary data by means of cookies that we send with our newsletter. We do this to collect information on the open and click behavior. We will keep your e-mail address for sending the newsletter until you unsubscribe from the newsletter.


Contact us

Would you like to contact us? You can do so via the contact form or via one of our social media channels. We will need some data from you to be able to deal with your question. You are therefore requested in the contact form to provide us with the following information or a part thereof:


  • Name
  • Email address
  • Phone number
  • Other information provided by you to us as the content of your message

We use this information to be able to contact you at your request and to be able to handle it properly, in order to implement the agreement. We keep this data up to one year after we last contacted you. It could happen that you provide us with more data than is necessary to answer your question. In that case, we will not treat that data differently from the data described above.


Buying Merchandise

We process personal data when you make a purchase through our website. We process this personal data in order to conclude an agreement and to complete the payment and handling. To do so, we need (part of) the following personal data:


  • Name and address details
  • Contact details
  • Coupon code (optional)
  • Payment details (PayPal, iDEAL, Mister Cash, MasterCard, Visa, Bank transfer, GiroPay or Sofort Banking)
  • Spam check (ReCAPTCHA)

If you have made a purchase with us, we may send you information mails to inform you about practical matters. For example, to give you an update on the delivery. We do this because we have concluded an agreement with you and keep you informed of your purchase as part of the agreement. We keep the data we collect from you for the purchase of merchandise until the order is delivered, and subsequently, for as long as necessary pursuant to our legal (tax) obligation.


Creating and managing your account

On our website we also offer the possibility to create an account. The account is used to offer you all kinds of conveniences. This allows you to go through the payment process faster, to save multiple shipping addresses, view and track orders, and more. It Is also possible to keep a wishlist of products that you would like to purchase (in the future). We use such data stored by you to execute an agreement with you. The data we need in order to create an account is:


  • Name
  • Email address
  • Password
  • Products wishlist
  • Spam check (ReCAPTCHA)


You can easily delete your account by sending us an email. You can also view and modify your account at any time. We will keep your data until you have deleted your account with us.


Combining personal data in social media

We have different profiles on social media (including Facebook and Instagram) at A&A Music B.V. The personal data collected by these profiles are also shared among the different profiles. We exchange the name and interests of users of these social media for our purposes. This personal data is shared for marketing purposes. This takes place on the basis of a legitimate interest. For Minus Is More Store itis important that the right persons are reached in the marketing campaigns. Sharing is essential to this. When such data is shared, it will no longer be retained for the time frames set in Facebookand Instagram. This is where our control ends.  


Spam check
We use reCAPTCHA to prevent abuse of our contact forms by sending spam. By indicating that you are not a robot, the following is verified:

  • how quickly the form is filled in;
  • which mouse movements are made during completion;
  • the IP address of the person filling out the form.

This data is analyzed by Google. Google uses this information to determine whether it is a legitimate visitor or a bot. A real visitor only needs to click on a checkmark, which confirms that the person is not a robot. The message can then be sent to the recipient via the form. Google is Privacy Shieldcertified. For more information, please refer toGoogle's privacy Statement.



Minus Is More Store uses cookies. Cookies can also be placed by third parties if you use our website. A cookie is a small text file that is sent along with the website and stored on your device. The information stored in a cookie can be transferred to our own secure ervers or those of a third party engaged by us. This information may include personal data, such as your IP address.


Types of cookies

When you visit our website, the following types of cookies can be placed by us and third parties:

  • Functional Cookies. These cookies are used to ensure that certain parts of the website work properly and to save the preferences specified by you. For example, if you select a particular language on our website, Minus Is More Store stores this preference in a cookie so you do not need to provide the same preference again on a subsequent visit.
  • Analytical Cookies. These cookies are used to clarify how you use our website. Through these cookiesMinus Is More Store canfor example see which (sub) pages you visit and the duration of your visit to our website. This information is then used by Minus Is More Store to improve the website to make it more user-friendly for you.
  • Advertising Cookies. These cookies are used to outline which websites you visit and how you use these websites. This information makes it possible to show you targeted (external) advertisements for products and services you may be interested in. We do not show ads on our website, but you can come across advertisements from Minus Is More Store if you visit other websites.

Placed cookies

When you visit our website for the first time, a banner is displayed about the use of cookies. If you click "Agree" in the banner, you give us permission to place the following cookies:


Name of the cookie

Type of cookie


Retention period

Facebook INC.


Facebook Connect

Advertising Cookie

Facebook Connect is used to be able to display and measure advertising via social media. Facebook Inc. is Privacy Shield certified.



Facebook Pixel

Advertising Cookie

Facebook Pixel is used to show your targeted ads. Facebook Inc. is Privacy Shield certified.

365 Days



Google Analytics

Analytical cookie

Google Analytics is used to obtain access to the website, reports and the effectiveness of our campaigns. We have made privacy-friendly Google Analytics settings. This means that we have made arrangements about the handling of your data by Google and Google will only obtain your masked IP address. Google LLC is Privacy Shieldcertified.

2 years + Session


Google Tag Manager

Functional cookie

Google Tag Manager allows the loading of (necessary) scripts. GOOGLE LLC is Privacy Shield Certified.



Google Dynamics Remarketing

Advertising Cookie

Google Dynamics Remarketing is used for data collection for advertising purposes, i.e. the anonymized measuring of ad campaigns and anonymized data collection. Google LLC is Privacy ShieldCertified.

90 days


Google AdWords Conversion

Advertising Cookie

Google AdWords is used to show website visitors advertisements through other websites based onwebsite behavior on different websites. Google LLC is Privacy ShieldCertified.


Hotjar LTD.


Hotjar Analytics

Analytics Cookie

Hotjar Analytics is used to generate general statistics and to gain insight into the use of our website so that we can optimize our website and services.

1 year

Snap Inc.America

Snap Pixel

Advertising Cookie

Snappixel optimizes the ad offerings forthe website visitor. Snap Inc. is Privacy Shield certified.

1 year


Social Media buttons

A number of social media buttons are shown on the website of Minus Is More Store. By clicking on these buttons you will be redirected to the respective Minus Is More Store page on these different platforms. This gives visitors the option to follow or likeMinus Is More Store and to share content within their own network. Social media buttons are effective because of pieces of code originating from the social media networks. This is where Minus Is More Store’s control ends. We therefore advise you to read the privacy statement of these parties before using the buttons:


Switching cookies on and off

You can disable the placement of cookies by changing your browser settings. Check your browser's manual for detailed instructions. In addition, please note that certain functionalities on the website may not or may only partially work when you disable cookies.

Deletion of cookies

As stated above, most cookies have a shelf-life date. This means that they expire automatically after a certain period of time and no longer register data from your website visit. You may also choose to manually delete the cookies before the expiry date has lapsed. Please refer to your browser's manual for detailed instructions on how to do this.



Handling your personal data in a secure manner is of the essence to Minus Is More Store. We make sure that your data is securely protected by us. We are constantly adjusting the protection and look carefully at what may go wrong. We moreover provide our website via a secure connection. This security can be recognized in most Internet browsers by a green lock in the address bar. The personal data you provide via the website is sent encrypted. In this way, it is more difficult for attackers to intercept your personal data. We also make every effort to process your personal data in a secure manner.

Third-party websites

This privacy and cookie statement does not apply to third-party websites that link to our website. We cannot guarantee that such third parties handle your personal data in a reliable or secure manner. We recommend that you read the privacy statement of the relevant website before using these websites.

Third parties

Your personal data may be shared with third parties, we do this because:

  • we have engaged them to assist us;
  • it is necessary to implement the agreement with you;
  • we have a legitimate interest in doing so; or
  • we are legally obliged to do so (for example, if the police require a suspected crime).

The following third parties may process your personal data on our request:

  • our ICT service providers;
  • online and offline mail and shipping services (such as for our newsletter and your merchandise);
  • payment service providers;
  • cookie service providers;
  • our partner for product orders (Lightspeed);
  • other entities within our group (for administrative purposes or advertisements via cookies if you have given your consent).

We have made arrangements with all the above parties about the careful handling of your data. Where necessary, we will at all times ask your consent for sharing data with third parties.

Your rights

Under the current privacy legislation, you have a number of rights with respect to your personal data:


  • You can ask for access to the personal data processed of you and for what purposes the personal data is used.
  • You can have errors adjusted in processed personal data, or have your personal data removed which is obsolete or redundant.
  • You may withdraw the consent you have given via the website to process certain personal data at any time.
  • You can object to the way your personal data is used.
  • You can ask us to transfer your data to another party.
  • You can ask for your data in digital format.

You can contact Minus Is More Store directlywhen you want to use your rights, or if you have a question about how Minus Is More Store handles your personal data. Please see our contact details at the bottom of this privacy and cookie statement. To prevent abuse, Minus Is More Store mayask you to identify yourself when you turn to us in order to exercise certain legal rights.

Data Protection Authority

Minus Is More Store willobviously be pleased to help if you have any complaints about the processing of your personal data. Under the privacy legislation, you moreover have the right to complain to the Dutch data Protection Authority(The Netherlands privacy supervisor) or another European privacy supervisor.

Changes to this privacy and cookie statement

We reserve the right to amend this privacy and cookie statement. Changes will be published on our website. It is recommended that you consult this statement on a regular basis so you are aware of any changes.

Contact and company details

Address:                                           A&A Music B.V.

                                                       Transistorstraat 101

                                                       1322 CL Almere


Email:                                               [email protected]

Telephone Number:                                    +31 (0)629214289 (also to be used for WhatsApp)


Chamber of Commerce no. of A&A Music B.V:       39077920                                        

VAT number of A&A Music B.V.:                  810354421 B01             

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